The story behind Parampara

A grandmother in Chandigarh, and the knowledge she took with her.

A platform born from personal loss, built so every Indian family keeps what matters most.

Start preserving yours
2016Chandigarh, India

The knowledge that walked out with her

In 2016, our founder's Dadi passed away in Chandigarh. She had spent a lifetime performing every puja, every ritual, every ceremony with absolute precision. Guests would travel hours to have her bless their newborns. She knew the exact flowers, the specific mantras, the right muhurat.

When she passed, that knowledge went with her. At the first family ceremony after, no one could agree on a single step. The priest had one version. The aunts had another. Something irreplaceable had been lost.

That grief led to a realisation: this wasn't unique. Across India and the diaspora, families lose their cultural knowledge every year — not because they don't care, but because no one thought to write it down.

“Parampara was built in Chandigarh, for her, and for every Dadi whose wisdom deserves to outlive them.”

What we stand for

Cultural reverence

We approach every ritual with deep respect for its spiritual and cultural significance.

Family privacy

Your traditions are sacred. Everything is private and visible only to your family.

Diaspora-first

Built for Indian families everywhere — whether in Chandigarh or Chicago.

Intergenerational

Connecting the eldest elders with the youngest grandchildren through shared tradition.

Your family has a story too

Don't wait for the moment to pass. Start saving your family's rituals, traditions and heritage today.

Begin your family's story